Marketing & Planning
Building a dynamic and informative website is one of the best investments that you can make in your business. However, building a dynamic and informative website that your customers are unable to find is one of the worst. It is crucial that your website has a solid search strategy in place that has been developed by search professionals who are qualified to optimize your site organically and put in place a pay-per-click campaign that delivers results.
Launching a Pay-Per-Click (PPC) campaign for your website has many immediate benefits. Coupling your Pay-Per-Click campaign along with an organic search campaign is an excellent jumping of point for your overall search marketing strategy. While an organic search strategy can take from three to twelve months for full results, a pay-per-click campaign can begin to drive qualified traffic to your website immediately.
Pay-Per-Click Campaigns are:
- Quick to start
- Easy to implement and change
- Performance based – you only pay when someone clicks on your ad
- Geo-targeting capabilities – target locally, nationally, continentally, or globally
- Target content to your desired audience
- Language targeting
- Create strategically targeted text ads and banner ads
SEO (Organic Search)
Search engine optimization is a secure, cost-effective way to draw targeted traffic to your website; however, a successful optimization strategy requires persistence and a thorough understanding of this extremely dynamic marketing channel. The TBD Creative team has the skills and experience to guide you through the search engine optimization process. Over the years, we’ve tested many approaches and improved our strategies to ensure you achieve the best placements possible.
A successful organic search strategy:
- Brings credibility to your brand with users
- Users perceive your site is the most qualified solution
- Captures higher percentage of qualified search traffic
- Gets a full +80% of all clicks
- Makes site more relevant and useful for visitors
TBD Creative helps develop interactive media strategies that identify, find, and engage our clients’ target audiences where they are. By leveraging the latest research and data available, we breakdown the demographic information to identify the most profitable and qualified users and drive them to your site.
TBD Creative also works with the latest media technologies to develop rich experiences before the click, right in the ad. Also, by harnessing the power of powerful tools, TBD ensures campaign dollars are maximized via monitoring and optimization.